How we use the Google Ads API

About Goat Performance Oy

Goat Performance Oy is a Finnish Google Ads consultancy specialising in paid search and Shopping campaigns for e-commerce and healthcare clients. We work directly with advertisers and as a subcontractor for media agencies, handling account builds, campaign structure, product feed development, and full account management.

How we use the API

We are applying for Google Ads API access to support our client account management work programmatically. Our primary use cases are:

• Shopping feed development. Programmatically building and optimising product feeds and listing group structures for Shopping and Performance Max campaigns.
• Bulk account structure edits. Applying structural changes across campaigns and ad groups at scale, rather than manually through the Google Ads UI.
• Reporting and performance monitoring. Pulling campaign performance data to generate client reports and identify optimisation opportunities.

The API is used exclusively to manage our own clients' accounts, with their authorisation, and our own accounts. We do not build or resell software tools to third parties.

Contact

Goat Performance Oy
Business ID 3255157-9
[email protected]
Kaisaniemenkatu 3 C, 00100 Helsinki
+358 40 573 9770